Privacy-preserving matching
Installs are matched by the Play install referrer when available, otherwise by a click from the same network and OS within two hours, using only a hash of the IP.
Mobile App Attribution
Credit affiliates for installs, not just website visits
iOS, Android and React Native SDKs plus RevenueCat.
An affiliate's app link is tapped on a phone, routes to the correct app store, the app installs and launches, the SDK matches the install to the click, and an in-app purchase becomes a commission.
01 /Overview
Credit affiliates for installs,
not just website visits.
Each affiliate gets an app link that records the click and opens the right store. The SDKs report the first launch, deep-link opens and signups, and in-app purchases come in from RevenueCat or your server, so mobile customers earn commission like web customers.
02 /How it works
How mobile app attribution
works, step by step.
- 1
Tap the app link
The click is recorded and the visitor is sent to the App Store or Google Play.
- 2
First launch
The SDK reports the install, matched by the Play install referrer or a recent click from the same network and OS.
- 3
Purchase
RevenueCat events or your server's conversion call credit the affiliate.
03 /In depth
Everything you need to know
about mobile app attribution.
One visitor id, web and app
The SDK's visitor id works like the web script's, so leads and conversions use the same API whether they come from your site or your app.
04 /FAQ
Questions about
mobile app attribution.
Do I need RevenueCat?
No. RevenueCat is the easiest path for in-app purchases, but your server can report purchases through the conversion API.
Are installs counted on iOS?
Yes. iOS installs are matched to a recent click from the same network and OS within two hours.
05 /Related
Works even better
together.
Ready to grow through partners?
Connect your billing, add one script tag and invite your first partners. Import affiliates, codes and history from Rewardful, FirstPromoter, Tolt or a CSV.